New Generals fashion show AW12

Ethicool Danish brand New Generals invited press, buyers, agents and friends to a runway fashion show at CPH kids this morning, in the setting of Carlsberg’s old mineral water bottling factory DANSEhallerne

In just one year New Generals has become known for doing things differently in the kids wear industry, with the use of certified organic from the cotton fields to the shop floor with ethical production throughout. Combined with unusual cuts and striking prints, New Generals has experienced growth and are already present in 26 countries throughout Europe, Asia, Australia and America.
The collection for Autumn Winter 2012 is extremely cool in dark shades from melange grey to black, yet there’s a warm and natural feel to the collection in utterly soft organic cotton and with a most comfortable cut for little tummies and active youngsters.