3 trends to watch

In my search for trends I found the website trendwatching.com. It offers 12 consumer trend guidelines for 2012 and I find some of the trends quite interesting.

One of the consumer trends is called ‘Dealer-Chic’, a continuing trend from last year thought to increase. ‘Dealer- Chic’ covers the trend of hunting good deals. The dealer-chic’s have no shame in chasing a good deal to a good price – rather it’s a thrill and a skill to be proud off. In US they have Groupon.com to help the dealer-chic’s find good deals. In Denmark, we have websites such as Downtown.dk, Groupon.dk and Sweetdeal.dk, all of which offer a variety of super good deals.

The second trend I find interesting is called ‘Eco-Cycology’. Basically, it’s a trend where companies are taking back used products and recycle them into something constructive. The growing eco-awareness among both consumers and brands and their willingness to find new ways to accomplish a cleaner and more eco-friendly way of living, is hopefully more than just a trend.

The third trend that really caught my attention is called ‘Flawsome’. And this trend suggests that 2012 consumers want their brands to be more humane, meaning that they must show their flaws. Consumers want their favourite brands to be honest about their flaws rather than hide them. Which makes good sense, since none of us consumers consider brands to be flawless, in the first place. A statement from consumers of 2012 could be: ”We want brands that are honest about their flaws, that show empathy, generosity, humility, flexibility, maturity, humour and, dare we say it, character and humanity.”

Read more at http://www.trendwatching.com